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Various promotional items for a large, independent house builder and property development firm
THE BRIEF
To design an aspirational sales brochure promoting a new housing development.

The brochure should incorporate a pocket holding specification sheets for each property type. These should be designed to work independently as well as in a sales pack.

The client was keen to avoid stockpiling too many packs and requested the minimum print run.

THE SOLUTION
We chose a cover image showing a young child running through a field with a kite to suggest a safe, rural environment in which to raise a family.

Text and imagery within the brochure continued this theme. We also created a colour-coded siteplan and location maps.

Individual property inserts included an artist's impression of each property and illustrated 3D floorplans.
THE RESULT
The overall package was intuitive and easy to follow. The brochure could be used as a complete pack or tailored to customer requirement.

The property inserts were printed digitally to avoid plating costs on short print runs, this suited the requirement for flexibility.

Such was the success of this that we produced further packages, signage and banners for other developments.

Sound like something you could use for your own business?
Then give us a call, we'd be more than happy to chat and provide a quote for your next project.

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