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Doncaster based soft drinks manufacturer asks us to refresh the labels of a budget brand of flavoured spring water aimed at Children
THE BRIEF
To rebrand a range of fruit flavoured spring water drinks aimed at children.

The existing packaging was dated and lacked any real impact on the shelves.

Being a budget brand the project spend needed to be kept to a minimum.

THE SOLUTION
We created a range of colourful characters in-house called the Orchard Fruit Gang.

The brand name was given a rustic, wholesome makeover. The 'sugar free' and 'added vitamin C' messages were highlighted to enforce the child-friendliness. Label colours were carefully chosen to complement the contents.
THE RESULT
The lunchbox drinks look so much more attractive on shop shelves and chiller cabinets.

By creating the group of characters the future marketing potential has endless possibilities.

The range was expanded to 6 flavours with more characters joining the gang!

Sound like something you could use for your own business?
Then give us a call, we'd be more than happy to chat and provide a quote for your next project.

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